• Business
  • Rapport: An Essential Sales Tool

    When it comes to winning over more clients, sometimes you have to go back to the basics. Rapport is a word that everyone is familiar with but one that many have forgotten the effectiveness of. Understanding the Critter Brain Before we look at the purpose of rapport, let’s look at the different parts that make […]

  • Business
  • How to Generate More Leads Offline

    Alessia Minkus

    As a coach, networking and lead generation become second nature because it’s key to running a successful business. Whether you’re just starting out or you’re looking to take your lead generation efforts to the next level, here are a few ways that you can start generating more leads offline. Offline Lead Generation Tactics It’s suggested […]

  • Business
  • Marketing Funnels 101

    Booking a Speaking gig

    The beauty of marketing funnels is that when they’re set up correctly, your campaigns can run themselves and all that’s required from you is optimization on a regular basis, particularly during the beginning stages. Elements of a Marketing Funnel Let’s look at the basic elements that make up a traditional marketing funnel: Traffic + Landing […]